QFM Group has confirmed it will continue as a Gold Partner of Doncaster Rovers for the 2026/27 season, marking the second year of a multi-year partnership between the restaurant operator and the club.
As part of the renewed deal, both the KFC and Taco Bell brands will feature on the club's shorts throughout the season, giving QFM Group visibility at every home and away fixture in front of thousands of fans.
About QFM Group
Founded in 1982, QFM Group operates a large network of KFC and Taco Bell restaurants across the UK. The company maintains a significant restaurant base in Doncaster and the wider South Yorkshire area, and employs a large number of local people.
Partnership commitment
Kishan Patel from QFM Group said: "We are delighted to be able to partner with Doncaster Rovers Football Club for another year. Doncaster has been an important part of our business for many years, and we are thrilled to be able to support the club and the wider city through our sponsorship."
Laura Hemstock, head of sales at Club Doncaster, said: "We're delighted to welcome QFM Group back as a Gold Partner for another season. The partnership has been a great success in its first year, and it's fantastic to continue working with a business that has such strong roots in Doncaster and a genuine commitment to the local community."
Doncaster Rovers Football Club competes in League One and is based at the Club Doncaster Sports Village.